When it comes to selecting a franchise opportunity, it’s important to go with a franchisor that’s good at what they do. One of the areas a franchisor should be good at is marketing. Surprisingly, The Glass Guru’s founder was not a glass professional, but a marketer by trade. It’s one of the reasons great marketing is rooted in The Glass Guru culture. As the brand has grown to 80+ locations, The Glass Guru’s in-house marketing department has evolved into a full-service agency dedicated solely to the success of the brand’s franchise locations. The Glass Guru franchise owners get to be in business for themselves, but not by themselves, benefitting from pooled resources not typically available to small-business owners and most competitors. Recently, The Glass Guru Marketing department, along with agency partner Power Digital Marketing embarked on a very ambitious video project to update the brand’s library of video and photo resources. The first of the videos being produced as an outcome of this project is the brand impact video shown below. The spot is intended to introduce The Glass Guru to new customers, local networking and referral partners, franchise candidates, or anyone unfamiliar with the brand.
